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Course Curriculum
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Welcome !
00:16:00 -
Getting Certified – Awards & Certifications
00:06:00
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Introduction to Fundamentals Certification
00:02:00
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Learn the basics of Google Ads
00:25:00
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Choose where your customers see your ads
00:20:00
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Create effective text ads
00:16:00
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Enhance your Ad with extensions
00:07:00
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Choose the best campaign types
00:15:00
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Organise your account for success
00:09:00
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Reach customers with targeting
00:08:00
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Help customers find you
00:12:00
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Match types
00:07:00
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Make Your ads seen
00:14:00
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Media costs models
00:09:00
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Determine a good bidding strategy
00:12:00
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Select your bid strategy
00:14:00
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Adjust Bids to favor performers
00:11:00
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Align your budget with your goals
00:10:00
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Evaluate campaign performance
00:13:00
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Avoid Editorial Errors
00:06:00
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Address Trademark disapprovals
00:07:00
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Introduction
00:03:00
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Find customers with search marketing
00:11:00
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Find the right performance solutions
00:22:00
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Install Website conversion tracking
00:11:00
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Install Website conversion tracking
00:11:00
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Understand your audience better
00:07:00
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Create search network campaign
00:18:00
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Introduction
00:02:00
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Learn the basics of Display Network
00:10:00
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Drive results with the Display Network
00:10:00
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Target with the Display select
00:17:00
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Remarketing with Display Ad
00:09:00
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Choose the most beneficial ad formats
00:10:00
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Assess & optimize your campaigns
00:22:00
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Optimise your Display Campaign
00:18:00
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Build effective creatives for your goals
00:08:00
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Tailor ads with Dynamic Remarketing
00:12:00
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Introduction
00:01:00
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The value of google’s Video Advertising
00:07:00
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Build & Place your message
00:07:00
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Find right solutions & metrics
00:11:00
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launching your video campaign
00:11:00
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Trueview discovery creative
00:08:00
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Developing content on YouTube
00:08:00
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Use video Remarketing to reconnect
00:11:00
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Build video campaign in Google Ads
00:11:00
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Keep track of video campaign performance
00:08:00
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Optimise video campaign for success
00:08:00
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Introduction
00:03:00
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Find new customers with Shopping Ads
00:12:00
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Create a merchant center account
00:07:00
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Capture your product data
00:08:00
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Align bid strategy to shopping goals
00:11:00
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Create a shopping campaign
00:11:00
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Measure shopping campaign performance
00:10:00
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Optimise the shopping campaign
00:07:00
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Simplify with automatic item updates
00:08:00
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Ensure shopping ads are compliant
00:05:00
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Submit product data without errors
00:07:00
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Fix crawl issues
00:08:00
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Give incentives with merchant promotions
00:06:00
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Sell nearby with Local Inventory Ads
00:07:00
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Priortize shopping campaigns
00:06:00
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Reach users with showcase shopping
00:07:00
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Optimize the shopping campaign for Mobile
00:07:00
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Introduction
00:02:00
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Drive your business with mobile
00:16:00
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Do you want a mobile site or app ?
00:11:00
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Design great mobile sites
00:19:00
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Design great mobile apps
00:16:00
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Google Ads formats & features for mobile
00:06:00
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Target & bid for mobile ad placements
00:08:00
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Drive calls with mobile campaigns
00:12:00
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Drive store traffic with mobile
00:09:00
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Drive installation of your app
00:11:00
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Drive engagement with your app
00:09:00
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Thank You !
00:02:00
Free
This course includes:
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Duration:13 hours, 2 minutes
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Access:1 Year
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Units:78
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