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Course Highlights
Embark on a transformative journey to become an SEO expert with our comprehensive online course, SEO Masterclass. This course is thoughtfully designed to cater to all levels, ensuring a deep comprehension of search engine optimization techniques and strategies.
We kick off with an insightful introduction to SEO and its core concepts, providing a solid foundation for your learning. Delve into on-page optimization and master the art of keyword research and optimization, essential skills for enhancing website visibility and ranking. Learn the art of SEO content writing, creating engaging articles that appeal to both users and search engines.
Explore the world of off-page SEO, where you’ll discover tactics to build strong backlinks and improve domain authority. By the end of this SEO Masterclass course, you’ll have honed your expertise in SEO, ready to develop effective marketing strategies that drive organic traffic and boost businesses’ online presence.
In addition to technical SEO skills, we focus on the significance of storytelling with data. This essential skill enables you to present your findings in a compelling and easily understandable manner, aiding decision-making processes.
Our module covers database concepts, rounding out your understanding of data management. Armed with this comprehensive knowledge and proficiency in SEO, you’ll be equipped to excel in the dynamic field of digital marketing. Upon successful completion, you’ll receive a valuable certificate, showcasing your prowess in SEO and opening doors to exciting career opportunities.
Learning outcome
- Gain an in-depth understanding of SEO and its components.
- Master the skills of on-page and off-page SEO.
- Learn how to perform effective keyword research and optimization.
- Understand how to write SEO-friendly content.
- Receive a certificate attesting to your SEO skills.
Course media
Why should I take this course?
- Acquire crucial skills to increase your website's visibility.
- Improve career prospects in the rapidly growing digital marketing field.
- Understand how to effectively increase organic traffic to your website.
- Receive a certificate to validate your learning.
- Access a curriculum that balances theory with practical application.
Career Path
- SEO Specialist
- Digital Marketing Strategist
- Content Marketer
- SEO Consultant
- Digital Marketing Manager
Requirements
- Basic knowledge of how the internet and websites work.
- Willingness to learn and implement SEO techniques.
- Stable internet connection for online learning.
Course Curriculum
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Unit 1: Introduction
00:04:00 -
Unit 2: Course Overview
00:04:00
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Unit 1: What is SEO (Search Engine Optimisation)
00:04:00
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Unit 2: Types of SEO: Black Hat, Grey Hat & White Hat SEO
00:05:00
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Unit 3: How Search Engines Give Ranks: Crawling, Indexing & Ranking
00:06:00
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Unit 4: 2 Ways to Get Ranked on Search Engines
00:03:00
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Unit 1: On Page SEO Explained
00:01:00
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Unit 2: On Page SEO Activities
00:04:00
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Unit 3: 4 Key Ranking Factors of On Page SEO
00:04:00
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Unit 4: Tools & Tips for Increasing Site Speed
00:13:00
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Unit 5: Using SEO Friendly Themes
00:06:00
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Unit 6: Increasing the Dwell Time & Decreasing Bounce Rate
00:05:00
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Unit 7: How to Make the URL SEO Friendly
00:03:00
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Unit 8: Long Form SEO Optimised Content
00:03:00
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Unit 9: Internal Linking
00:05:00
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Unit 10: Meta Title & Meta Description
00:03:00
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Unit 11: Optimising Images for SEO
00:04:00
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Unit 12: Outbound Links
00:04:00
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Unit 1: What Are Keywords & Why They Are Important
00:06:00
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Unit 2: Types of Keywords
00:08:00
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Unit 3: Which Type of Keywords You Should Choose
00:01:00
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Unit 4: Free Tools for Keyword Research & SEO
00:06:00
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Unit 5: Paid Tools for Keyword Research & SEO
00:03:00
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Unit 6: 2 Metrics to Check Before Choosing Content
00:05:00
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Unit 7: Steps for Keyword Research
00:11:00
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Unit 8: What is Keyword Stuffing?
00:05:00
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Unit 1: Write SEO Optimised Title
00:04:00
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Unit 2: 6 Hacks to Write Attractive Headlines
00:17:00
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Unit 3: Keyword Placement For SEO
00:06:00
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Unit 4: Steps to Write Content & Optimise It for Search Engines
00:09:00
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Unit 1: What Is Off Page Optimisation
00:01:00
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Unit 2: Link Building – 1st Factor of Off Page SEO
00:07:00
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Unit 3: 3 Methods to Get Backlinks
00:02:00
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Unit 4: Method 1: Guest Posting for Link Building
00:07:00
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Unit 5: Method 2: Building Relations with Experts
00:04:00
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Unit 6: Method 3: Getting Backlinks from Round Up Post
00:04:00
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Unit 7: Social Media Marketing – 2nd Factor of Off Page SEO
00:05:00
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Unit 1: Conclusion
00:01:00
Offer Ends in
All Courses for £49-
Duration:3 hours, 13 minutes
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Access:1 Year
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Units:38
