- Course Highlights
Profitably set up, manage and optimize professional retargeting campaigns and explore retargeting ads with the Retargeting Ads Guide – How Retargeting Works course. Become a specialist without having to leave the comfort of your home & boost up your skill .
With this Retargeting Ads Guide – How Retargeting Works course, you can learn to set up advanced retargeting and remarketing audiences in Google Analytics and Google Adwords, deploying your remarketing and retargeting tags through Google Tag Manager, understanding the technology underlying every retargeting and remarketing campaign on the web. This course contains on-demand video lectures and downloadable resources and affordable premium-quality e-learning content. If you are looking for up-to-date knowledge and techniques that will ensure you have the most in-demand skills to rise to the top of the industry, this is the right place.
Enrol in the Retargeting Ads Guide – How Retargeting Works course today and drive a high level of engagement to your brands and products!
- Learning outcome
- Get started to learn this chosen field as quickly and effectively as possible.
- Define Your Business & Target Audience.
- Learn about Copywriting, Blogging & SEO.
- Learn video marketing and social media marketing.
- Learn Google Analytics To Develop and Build Your Audience Segments.
- Be able to use the Google AdWords Audience Builder To Build Your Retargeting Audiences.
- Requirements
- No formal qualifications required, anyone from any academic background can take this course.
- Access to any internet-enabled smart device.
- Why should I take this course?
- 8+ hours of on-demand video lectures and downloadable resources.
- Affordable premium-quality E-learning content, you can learn at your own pace.
- You will receive a completion certificate upon completing the course.
- Internationally recognized Accredited Qualification will boost up your resume.
- You will learn the researched and proven approach adopted by successful salespeople to transform their careers.
- You will be able to incorporate various practical sales techniques successfully and understand your customers better.
- Who Is This Course For
This course is for anyone looking to make the most of their website traffic by developing profitable remarketing and retargeting campaigns, those who know that retargeting works, but haven’t been able to make it successful for your company.
This course is for you if you’re interested in learning more about how retargeting works on a deeper level, and you want to set up profitable remarketing campaigns using that knowledge.
Course Curriculum
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Welcome to the retargeting ad masterclass (plus a sneak preview) … Don’t Skip!00:07:00
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What is remarketing and retargeting? Defining our objectives and purpose00:17:00
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The Digital Advertising Ecosystem Part 100:08:00
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The Digital Advertising Ecosystem Part 200:08:00
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Understanding Ad Exchanges And How They Work00:20:00
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What Remarketing Looks Like On The Inside00:10:00
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Audiences and Segments: The Foundation Of Your Remarketing Strategy00:07:00
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Understanding Intent Signals and Visitor Engagement00:12:00
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Behavioural Characteristics – The Composition Of Your Segments00:15:00
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Combining Characteristics – Infinite Possibilities!00:07:00
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Characteristics That Matter To You … Your First Assignment00:02:00
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Funnel Based Segmentation – Funnel Mapping00:10:00
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Funnel Based Segmentation – Using The Funnel To Develop Your Lists00:14:00
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Using Your Website To Plan Your Remarketing Lists00:19:00
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Mapping Your Ad Groups Using Your Lists and Values (Part 1)00:13:00
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Mapping Your Ad Groups Using Your Lists and Values (Part 2)00:14:00
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Introduction To The Google Analytics Tag00:05:00
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Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag00:04:00
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Adding Your Google Analytics Tag To Your Website And Verifying That It’s Working00:13:00
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The Benefits Of Using Google Tag Manager00:10:00
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Signing Into Your Google Tag Manager Account00:08:00
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Adding Your Basic Google Analytics Tag Through Google Tag Manager00:12:00
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Setting Up Custom Button and Link Click Tracking In Google Tag Manager00:20:00
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Adding Page-Level Scroll Depth Tracking In Google Tag Manager00:15:00
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Adding Custom User Engagement Timers In Google Tag Manager00:13:00
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Adding Google Adwords Conversion Tracking Through Google Tag Manager00:10:00
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Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager00:10:00
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Linking Your Google AdWords and Google Analytics Accounts00:10:00
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Introduction To The Google Analytics Audience Builder00:17:00
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Building Remarketing Audiences In Google Analytics Based On URL Attributes00:18:00
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Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data00:22:00
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Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final00:05:00
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Setting Up Goal-Based Remarketing Audiences In Google Analytics00:14:00
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Setting Up Event-Based Audiences Using The Google Analytics Display Builder00:17:00
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Importing Remarketing Audiences From The Google Analytics Solutions Gallery00:11:00
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Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns00:19:00
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Data Drilldown – Using In-Market Segments To Enhance Your Remarketing Audiences00:12:00
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How Google Analytics and AdWords Talk To Each Other00:09:00
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Importing Google Analytics Goals into AdWords For Conversion Tracking00:06:00
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Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords00:14:00
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Introduction To Building Retargeting Ads Lists In Google AdWords00:05:00
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Building and Configuring New Retargeting ads lists inside Google AdWords00:11:00
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Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic00:11:00
14-Day Money-Back Guarantee
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Duration:8 hours, 24 minutes
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Access:1 Year
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Units:43
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