Are you ready to kickstart your journey in SEO? We welcome you to our comprehensive online course on Keyword Research. This course is suitable for all levels, whether you’re a newbie in SEO or a seasoned digital marketer.

Firstly, we get down to basics. We introduce you to what keywords are and why they are important. You’ll learn the difference between short and long-tail keywords. You’ll also discover what local keywords are and how they can help a business target a specific geographical location. Plus, you’ll understand the concept of research and buyer keywords and see how Google’s autocomplete can help in keyword research.

In the next section, we roll up our sleeves and get into the practical stuff. We walk you through some free software tools that can assist in your keyword research process. You’ll learn how to use Google’s Keyword Planner, sort keywords using the planner, and also use other tools such as LongTail Pro and KW Finder. We’ll also introduce you to some free keyword search volume tools and explain the role of a mouse recorder in keyword research.

As we progress, we prepare you for the real world. We teach you how to deliver keyword research as a freelancer. You’ll learn how to optimize an article for SEO and improve readability. You’ll also understand the importance of permalink settings in WordPress. By the time you complete this course, you’ll be confident enough to start offering keyword research services or apply these skills to your own business.

Note: Skill-up is a Janets-approved resale partner for Quality Licence Scheme Endorsed courses.