Course Highlights
Learn how to use Google Adwords for maximum reach, leads and sales. This course will teach you how to create successful Google Adwords strategies to drive traffic to your website and grow your business. It will discuss keywords, campaigns, and PPC techniques for Google AdWords. This course is your opportunity to work towards a lucrative career in the digital advertising market.
You’ll start the course with an in-depth understanding of AdWords advertising basics to optimise your campaigns. The course will provide an informative guide to running different Google Ads tests. You’ll learn about ad concepts, label setup, and report generation. Furthermore, you’ll learn how to use the paid and organic search reports in Google Ads to make data-driven decisions for SEO. The course will also explain the theory behind double campaigns. Again, you’ll learn how to use drafts and experiments in AdWords.
Training with us, you’ll also learn how to automate budgets for multiple Ad accounts. The course will then explain how to perform Adwords Audits. The course also covers topics in remarketing strategy and implementation, AI and Machine Learning in GoogleAds, Dynamic Ad Customisers and Google Analytics. You’ll learn how to use Scripts and Editor in Adword. You’ll also find information on Google Ads competitor analysis.
This course will help you in your journey towards becoming a Google Adwords Expert. Enrol right away!
Learning outcome
- Master the setup and navigation of the Google AdWords platform.
- Conduct effective keyword research and selection.
- Create compelling ad copy that drives clicks and conversions.
- Implement advanced bidding strategies to maximize ROI.
- Utilize audience targeting and remarketing techniques.
Course media
Why should I take this course?
- Gain comprehensive knowledge from beginner to advanced levels.
- Increase your ability to drive targeted traffic to your website.
- Enhance your marketing career with in-demand Google AdWords expertise.
- Boost your business’s online presence and conversion rates.
- Managing effective campaigns
Career Path
- Google AdWords Specialist
- Digital Marketing Manager
- PPC Campaign Manager
- SEM Specialist
- Online Marketing Strategist
- E-commerce Marketing Manager
- Digital Marketing Analyst
Requirements
- Basic understanding of online marketing concepts.
- Access to a computer with internet connectivity.
- Critical Thinking and problem-solving
Course Curriculum
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1. Introduction00:02:00
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2. Introduction to Ad Concepts00:02:00
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3.Example Ad Concepts00:04:00
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4. Label Setup900:04:00
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5. Reporting on Ad Concepts900:08:00
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6. Understanding the usefulness of this report900:03:00
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7.Linking Google Ads with Search Console900:04:00
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8.Excel Report Setup & Pivot900:04:00
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9.Identifying Google Ads & SEO Search Term Opportunities900:02:00
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10.CTR Interaction between SEO & SEM900:06:00
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11.The theory behind the double campaign900:04:00
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12.A practical example inside Google Ads900:03:00
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13.Introduction to Drafts & Experiments900:05:00
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14.Example experiment Ideas for use900:06:00
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15.Draft & Experiment Setup900:10:00
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16.Report Analysis & explanation of symbols900:05:00
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17. Introduction to the Google Spreedsheet template900:02:00
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18. Data Inputs900:04:00
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19. Reading the sheet output900:06:00
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20. Audit Overview9
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21. Auditing the Account Structure900:08:00
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22. Campaign Settings900:04:00
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23. Auditing on the AdGroup Level900:10:00
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24. Other Things to look for in an Audit900:08:00
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25. Why Remarketing Works900:03:00
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26.GDN Remarketing900:06:00
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27.Remarketing Lists for Search Ads (RLSA) & IF Statements900:04:00
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28. Customer Match (Email Retargeting)900:01:00
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29. Dynamic Remarketing900:04:00
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30. Lookalike Audiences900:02:00
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31. GDN Banner Sizes & Other Things to Consider900:03:00
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32. Audience List Sharing900:14:00
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33. Remarketing with Events900:06:00
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34.What is AI & ML900:06:00
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35. Auto Rotate for Budgets & Ads900:03:00
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36.Dynamic Search Ads900:03:00
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37.Smart Bidding Strategies900:07:00
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38.Lookalike Audiences900:02:00
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39.Data Driven Attribution Models900:03:00
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40.Introduction to Ad Customisers900:04:00
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41. Advantages & Example Uses900:05:00
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42.Setting up the Business Data Feed900:06:00
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43.Best Practice for Ads900:03:00
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44. The Advantages of linking AdWords with GA900:04:00
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45. Linking GA & AdWords00:02:00
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46. AdWords Reports in GA900:01:00
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47. GA Conversion Tracking & Goal Setup900:07:00
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48. Remarketing Segments in GA900:13:00
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49. Attribution Models in Google Analytics900:07:00
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50. Introduction to AdWords Scripts900:04:00
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51. 404 Link Checker Script900:07:00
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52. Experiment Results Script900:07:00
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53. Google Ads Audit Script900:06:00
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54. Introduction and advantages of AdWords Editor over the online interface900:04:00
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55. Example Uses for AdWords Editor900:04:00
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56.AdWords Editor – what you can’t do00:02:00
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57.Auction Insights displayed graphically900:17:00
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58.3rd Party Competitor Research Tools -SEMrush00:16:00
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59.Why Use Landing Page Software900:06:00
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60.Unbounce Walk-through900:08:00
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61. Tracking integration for landing pages900:09:00
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62.Ad Variations900:06:00
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63.Search Responsive Ads900:05:00
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64. Life Events Audiences900:04:00
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65. Custom Intent Audiences900:04:00
14-Day Money-Back Guarantee
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Duration:5 hours, 42 minutes
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Access:1 Year
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Units:65
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