Course Highlights
This course opens up a wide range of career opportunities for learners. On completing the course, you can kickstart your journey as an Email Marketing Specialist. In this role, you’ll get to create and manage email campaigns, working with various clients or for a specific business. You’ll analyze data, test different strategies, and come up with creative solutions to reach more customers and increase sales.
Perhaps you are more inclined toward strategy and big-picture thinking. In that case, a career as a Digital Marketing Strategist could be your calling. This role lets you plan and implement a variety of digital marketing strategies, including email marketing. You’ll be in charge of maximizing companies online presence and boosting brand awareness.
For those with an entrepreneurial spirit, this course equips you with the skills needed to market your own business effectively. As a Business Owner or entrepreneur, the ability to connect with your customers directly through email can drastically improve your business’s growth.
The knowledge gained from this course also sets a strong foundation for roles like Marketing Manager, Email Automation Specialist, and even chief marketing officer. Whether it’s managing a marketing team, automating email campaigns, or overseeing a company’s entire marketing strategy, this course gives you the tools to succeed.
Learning outcome
- Gain an in-depth understanding of email marketing.
- Learn to grow and manage an effective email list.
- Master the art of email automation and copywriting.
- Understand and improve email deliverability.
- Implement lead capture and funnel strategy.
Course media
Why should I take this course?
- Master the art of email marketing, a vital digital marketing skill.
- Boost your career prospects in digital marketing.
- Implement effective email strategies in your own business.
- Develop a skillset in list management and email automation.
- Earn a certification that attests to your email marketing expertise.
Career Path
- Marketing Specialist
- Digital Marketing Strategist
- Business Owner/Entrepreneur
- Marketing Manager
- Email Automation Specialist
Requirements
- Basic understanding of marketing concepts.
- Willingness to learn digital marketing techniques.
- Reliable internet connection for online learning.
Course Curriculum
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Email Marketing Masterclass How to Start and Grow an Email List Preview00:05:00
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The Concepts of Email Marketing00:04:00
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Using Capture Pages and Funnels for Leads00:04:00
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Creating Email Lists00:03:00
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Email Copywriting00:04:00
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Email Deliverability00:04:00
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Email Automation00:04:00
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What makes an email list valuable?00:05:00
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What Is A Double Opt-In Email List And Why Is It Important?00:03:00
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How eBooks Help Generate Leads and Fill Sales Pipelines00:03:00
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How to Generate more Leads with your Video Marketing00:03:00
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Easy Ideas For Lead-Generating Content Marketing to Build Your Lists00:05:00
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What is Email Automation & How Can Your Business Use it?00:06:00
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What is an Email Marketing Autoresponder?00:04:00
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Awesome Email Marketing Campaigns & How to Run Your Own00:05:00
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Simple (But Powerful) Automated Email Sequences For Service Businesses00:04:00
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Using Tags to Gaining Useful Insights From Email Segmentation00:04:00
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Email Copy-writing Tips to Write Engaging Content Subscribers Want to Read00:03:00
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Ways To Make People Actually Read Your Emails00:07:00
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Ways to Make Your Emails More Engaging00:06:00
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Psychological Triggers to Turn Email Marketing Prospects into Loyal Customers00:04:00
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Tips for Writing Email Marketing Copy that Converts00:04:00
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7 Best Practices for Email Deliverability00:06:00
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How to Improve Your Email Deliverability (Step-by-Step)00:04:00
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Blueprints for Email Copywriting00:05:00
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7 Ways to Improve Your Email Deliverability00:04:00
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How to Test Your Email Deliverability? A Step-by-Step Guide00:04:00
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Rules of Email Marketing00:05:00
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Types of Email Marketing Campaigns You Should Already be Using00:05:00
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10 Email Marketing Terms Every Marketer Should Know00:06:00
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The Importance of List Cleaning and Segmentation Tags00:03:00
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Tips for Building Responsive Email Marketing Lists00:04:00
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The Importance of Lead Capture Pages in Email Marketing00:04:00
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The Importance of a Sales Funnel in Email Marketing00:04:00
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Getting Leads from Facebook00:04:00
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Types of Landing Pages and How to Use Them00:04:00
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Types Of Online Sales Funnels That Work Really Well00:05:00
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Review00:01:00
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Assignment – Email Marketing
14-Day Money-Back Guarantee
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Duration:2 hours, 42 minutes
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Access:1 Year
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Units:39
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