Course Highlights
Do you know that experts suggest that for SEO professionals, revenue in the UK will grow 11.2% over the next five years? Along with that, the growth of e-commerce businesses is faster than ever. All these events make the demand for SEO experts sky-high. Therefore, if you plan to gain expertise in SEO, take the Diploma in SEO and Digital Marketing course to move forward in your career.
In the first two modules, you will gain in-depth knowledge about SEO basics and SEO techniques. By learning these modules, you will understand the versatile aspects of online marketing. Moreover, you will explore building backlinks, website speed optimisation, analytics, and technical optimisation. The third module will familiarise you with marketing dynamics, lucrative niches, affiliate marketing, and traffic generation.
Facebook plays a crucial role in digital marketing. Therefore, the fifth module will teach you the tricks and techniques of Facebook page setup, Facebook advertising, and audience engagement on Facebook. Right after that, in the sixth module, you will gather in-depth ideas about Twitter marketing. Here, you will acquire skills for marketing and optimising Twitter profiles. Pinterest is a vast platform that can boost any brand. So, module eight takes you through topics like connecting with the target audience and monetizing your presence.
Module nine focuses on Google Adware to make you capable of increasing your website’s overall traffic, smoothly reaching the target audience, and bringing in high conversions. The final module of this Digital Marketing course sheds light on blogging. You will have the skill to craft profitable blogs as soon as you complete this module.
Get enrolled in the SEO and Digital Marketing online course to be part of a booming industry with an average salary of more than $32,000 per year.
Learning outcome
- Learn the core concepts of SEO to optimise content for ranking
- Gain insight into effective digital marketing strategies
- Acquire the skills to craft SEO-friendly content for high conversion of online visitors
- Gain expertise in data analysis and reporting to make data-driven decisions
- Hone the skill set to gain mastery over social media marketing
Course media
Why should I take this course?
- Stay competitive in the evolving digital market
- Flexible self-learning pace
- Unlock opportunities for a lucrative career
- Fine-tuned study materials
- Boost your resume with more skills
Career Path
- Digital Marketing Manager
- SEO Specialist
- Digital Marketing Analyst
- Social Media Manager
- Freelance Digital Marketer
Requirements
- Basic academic knowledge
- Flawless internet connection
- Smartphone/PC/Laptop
Course Curriculum
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What Is Search Engine Optimization?01:00:00
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Search Engines That Use SEO01:00:00
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Using SEO In Website Text01:00:00
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Using SEO For Google Ads01:00:00
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Using SEO For Article Marketing01:00:00
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Using SEO In Press Releases00:30:00
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Using Longtail Keywords00:30:00
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Using Google To Discover The Best Keywords00:30:00
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SEO For Video Ads00:30:00
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SEO In Photos00:30:00
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Blogging With SEO Marketing01:00:00
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Using A SEO Company01:00:00
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Introduction to SEO00:30:00
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Improve Engagement to Improve Rankings01:00:00
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Make Your Existing Pages Longer00:30:00
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Focus on YouTube SEO00:30:00
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Improve Site Speed00:30:00
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Focus on Topics Instead of Keywords00:30:00
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Build Backlinks00:15:00
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Reporting and Analytics00:30:00
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Technical Optimization00:30:00
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Local SEO and Listings00:30:00
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Guest posting00:30:00
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Effective Seo Tools01:00:00
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Sales and Marketing00:30:00
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How Internet Marketing Works01:00:00
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How To Make Money With Internet Marketing01:00:00
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What is Affiliate Marketing00:30:00
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Competition in Internet Marketing00:30:00
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Researching in Internet Marketing01:00:00
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Desperate Niches00:30:00
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Profitable Niches00:30:00
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Clickbank00:30:00
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What is Traffic?00:30:00
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Traffic vs. Relevance00:30:00
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Article Marketing01:00:00
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Paid forms of Traffic – 101:00:00
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Paid forms of Traffic – 201:00:00
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Search Engine Optimization00:30:00
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Search Engine Optimization 200:30:00
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Best SEO Practice02:00:00
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Blogs – WordPress01:00:00
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Blogs – WordPress II03:00:00
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Email Marketing I00:30:00
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Email Marketing II01:00:00
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Internet Marketing Strategy I01:00:00
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Your own website vs free options online I00:30:00
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Your own website vs free options online II01:00:00
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Introduction to Email Marketing00:30:00
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Using Email Marketing Software00:30:00
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Building Email Lists by Quantity00:30:00
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Building Email Lists by Quality00:30:00
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Crafting an Email01:00:00
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Analyzing and Tracking Your Email Marketing Strategy00:30:00
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Introduction to Facebook00:15:00
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Why You Should Care00:15:00
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Setting up a Facebook Page00:30:00
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How to Get More Likes for Your Facebook Page00:30:00
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Facebook Advertising00:30:00
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How Much Does Facebook Advertising Cost?00:30:00
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Marketing on Facebook01:00:00
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Create a Content Calendar00:15:00
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Understanding Edge Rank & the Art of Engagement00:15:00
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TWITTER FOR BUSINESS00:15:00
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TOP TWITTER TIPS00:15:00
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TWITTER IS00:15:00
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BUSINESS TERMS00:15:00
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WHY USE TWITTER FOR MARKETING00:15:00
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TWITTER MARKETING BASICS01:00:00
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TWITTER METRICS00:30:00
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YOUR BIO00:15:00
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WHEN TO TWEET00:15:00
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BUILDING YOUR COMMUNITY00:15:00
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GENERATING LEADS00:15:00
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REAL-TIME TWITTER MARKETING00:15:00
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ENGAGEMENT00:15:00
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TWETIQUETTE (TWEETING ETIQUETTE)00:15:00
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Introduction00:30:00
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How to Use Pinterest01:00:00
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How to Win the Hearts of the Target Audience on Pinterest01:00:00
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Understanding Pinterest Etiquette00:30:00
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Marketing Strategies to Build Your Brand and Your Followers02:00:00
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Monetizing Pinterest through Market Hunting01:00:00
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Pinterest Tools to Use in Your Marketing Arsenal00:15:00
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Conclusion00:15:00
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Benefits of online advertising and AdWords00:30:00
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Choosing a campaign type00:30:00
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Measure your results00:30:00
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Introduction01:00:00
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The Anatomy Of A Profitable Blog02:00:00
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Quick & Easy Optimization00:30:00
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Extending Your Blog’s Functionality00:15:00
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Turbocharged Profit Strategies01:00:00
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Successful Search Engine Marketing
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Digital Marketing Handbook
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Mock Exam- Diploma in SEO and Digital Marketing00:30:00
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Final Exam- Diploma in SEO and Digital Marketing00:30:00
14-Day Money-Back Guarantee
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Duration:2 days, 15 hours
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Access:1 Year
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Units:98
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