Course Highlights
Master persuasive writing with our advanced “Copywriting Skills – Level 4” course. Create content that captivates your audience and makes a lasting impact. Our program provides complete copywriting training that encompasses fundamental and advanced techniques. Our experienced mentors conduct interactive exercises to provide you with a complete education.
What exactly is copywriting? It’s the art of using words to sell products, services, or ideas. Improve your digital copywriting skills with our course. We offer top-notch guidance on content marketing, advertising, and social media.
Enroll now to advance your career. Our program teaches effective copywriting techniques to captivate your audience. You’ll master attention-grabbing headlines and versatile writing styles for any platform. Upgrade your persuasive writing skills with our “Copywriting Skills – Level 4” course.
Enroll now to excel in the evolving writing field, regardless of your expertise. Take the first step towards an exciting career by enrolling now.
Learning outcome
- Understand the fundamentals of copywriting and its importance in marketing.
- Gain proficiency in core concepts that drive effective copywriting.
- Apply marketing tactics to write persuasive copy that sells.
- Master the nine-step copywriting process for streamlined productivity.
- Develop the ability to create attention-grabbing headlines that command readers' attention.
- Utilize advanced hacks and tips to enhance your copywriting skills.
Course media
Why should I take this course?
- Unleash your creative potential and explore the captivating world of copywriting.
- Acquire the skills to craft persuasive copy that captivates your target audience.
- Enhance your career prospects by mastering the art of compelling content creation.
- Gain a deep understanding of the copywriting process and invaluable marketing tactics.
- Stand out in the competitive industry with your ability to create attention-grabbing headlines.
Career Path
- Copywriter
- Content Marketing Specialist
- Advertising Copywriter
- Social Media Copywriter
- Email Marketing Copywriter
- Freelance Copywriter
Requirements
- Proficiency in English language.
- Basic understanding of marketing principles.
- Access to a computer or digital device with internet connectivity.
Course Curriculum
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Unit 1: Welcome to the Copywriting Course
00:05:00 -
Unit 2: Course Overview
00:04:00
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Unit 1: What is Copywriting
00:05:00
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Unit 2: Elements of Great Copy
00:11:00
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Unit 3: Traditional vs Modern Copywriting
00:04:00
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Unit 4: Career Options for Copywriters
00:12:00
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Unit 5: Job Description and Responsibilities of a Copywriter
00:06:00
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Unit 6: Copywriting vs Content Writing: The Difference
00:04:00
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Unit 1: What is a Short Form Copy
00:03:00
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Unit 2: What is a Long Form Copy
00:02:00
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Unit 3: Types of Tones Used for Writing Copy
00:06:00
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Unit 4: Which Types of Tone You Should Use
00:07:00
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Unit 5: Identifying the Target Audience
00:06:00
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Unit 6: Qualities That Will Make You a Successful Copywriter
00:06:00
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Unit 1: The Secret to Understand Buyer’s Mindset
00:04:00
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Unit 2: Never Make Your Copy Look Like an Ad
00:06:00
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Unit 3: 2 Second Hack to Become a Successful Copywriter
00:05:00
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Unit 4: Features vs Benefits
00:04:00
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Unit 5: The Shocking Truth about Buyers & Customers
00:04:00
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Unit 6: So What Test
00:05:00
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Unit 7: FOMO: How to Use This Most Powerful Marketing Tool
00:08:00
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Unit 8: What’s in It for Me
00:04:00
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Unit 9: The Secret to Sell Instantly
00:05:00
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Unit 10: Leveraging the Power of Emotions
00:04:00
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Unit 1: Steps in the Copywriting Process
00:08:00
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Unit 2: Understand the Product
00:06:00
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Unit 3: Performing Competitor Analysis
00:12:00
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Unit 4: Create a Buyer Persona / Customer Avatar
00:06:00
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Unit 5: Writing the copy
00:01:00
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Unit 6: Editing the Copy
00:02:00
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Unit 7: Adding Design Elements + Media
00:07:00
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Unit 8: Publish the Copy + Promotion
00:02:00
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Unit 9: Checking the Conversion from Copy – Measuring Results
00:03:00
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Unit 1: AIDA: The 4 Step Formula
00:05:00
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Unit 2: Storytelling: Best Tool for Converting Readers into Buyers
00:05:00
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Unit 3: 3 STEP Formula: PAS
00:06:00
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Unit 1: Section Introduction
00:01:00
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Unit 2: Intro to Headlines
00:07:00
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Unit 3: Importance of Headlines
00:03:00
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Unit 4: Formula to Write Amazing Headlines (Everytime)
00:07:00
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Unit 5: How to Use This Formula (With Examples)
00:02:00
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Unit 6: Free Tool to Create Attractive Headlines
00:03:00
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Unit 7: Practice Exercise
00:01:00
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Unit 1: Section Intro
00:02:00
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Unit 2: Headline Hack # 1
00:01:00
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Unit 3: Headline Hack # 2
00:02:00
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Unit 4: Headline Hack # 3
00:02:00
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Unit 5: Headline Hack # 4
00:04:00
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Unit 6: Headline Hack # 5
00:02:00
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Unit 7: Headline Hack # 6
00:03:00
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Unit 8: Quick Recap
00:01:00
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Unit 1: Creating Call to Actions (CTA) That Reader’s Cannot Resist
00:04:00
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Unit 2: Focus on the Customer
00:06:00
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Unit 3: How to Write a Conversational Copy
00:03:00
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Unit 1: Collect Winning Pieces
00:04:00
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Unit 2: 3 Extremely Powerful Words That You Must Use in a Copy
00:02:00
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Unit 3: Using Customer’s Words
00:05:00
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Unit 1: Recreate Ads
00:01:00
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Unit 2: Record Your Copy
00:02:00
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Unit 1: Conclusion
00:01:00
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Duration:4 hours, 22 minutes
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Access:1 Year
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Units:60
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