Course Highlights
This course on branding provides an in-depth exploration of the art and science of creating powerful brands. Starting with an overview of the basic ideas behind brands and branding, it leads students through the process of determining a mission, vision, and positioning that appeals to their target markets. The process continues with developing an eye-catching visual identity, coming up with a catchy brand name and slogan, and coming up with practical launch and lifecycle strategies. The following modules include SWOT analysis, brand health measurement, interpreting evaluation findings, and strategies for maintaining a brand that is dynamic and adaptable to changes in the market.
In order to prepare students for the ever-changing demands of brand management, the course concludes with an exploration of creative approaches for surpassing conventional branding.
Learning outcome
- Understand the core concepts of brand and branding.
- Develop a clear mission, vision, and positioning for a brand.
- Create memorable brand names and slogans.
- Design a unique visual identity for a brand.
- Implement effective strategies for launching and living the brand.
- Conduct and interpret SWOT analysis and brand health measurements.
- Employ innovative techniques for sustaining and evolving the brand.
Course media
Why should I take this course?
- To master the process of building and managing a powerful brand.
- Gain skills in creating and implementing a branding strategy.
- Learn how to analyze and adapt to brand challenges effectively.
- Enhance your ability to innovate within the branding space.
- Prepare for a successful career in brand management and marketing.
Career Path
- Brand Manager
- Marketing Manager
- Brand Strategist
- Creative Director
- Content Marketing Specialist
- Brand Consultant
- Social Media Manager
Requirements
- An intense fascination in marketing and branding.
- A fundamental comprehension of marketing fundamentals.
- Dedication to putting what has been learned into practice.
Course Curriculum
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Introduction to Brand Branding
00:21:00
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Mission, Vision Positioning
00:13:00
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Brand Name Slogan
00:12:00
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Creating a Visual Identity
00:19:00
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Living Your Brand
00:08:00
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Launching Your Brand
00:10:00
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Performing a SWOT Analysis
00:06:00
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Measuring Brand Health
00:08:00
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Interpreting Evaluation Results
00:09:00
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Keeping the Brand Alive
00:15:00
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Going Beyond the Brand
00:11:00
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Duration:2 hours, 12 minutes
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Access:1 Year
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Units:11
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