Course Highlights
Welcome to our high-quality Advanced Google Ads / AdWords Training! This course is made for all – from newbies to pro marketers. You’re going to master Google Ads in this course.
First up, we’re exploring Ad concepts. You’ll see how paid Google Ads and organic search results play together. You’ll learn from the Paid and Organic Interaction Report. Next, we’ll dive into Geolocal Campaigns. These are ads aimed at folks based on where they are. You’ll learn a two-campaign method for the best results.
Next, we’re checking out experiments in Google Ads. You’ll learn to set budgets for lots of ad accounts automatically. We’ll also look at how to check AdWords and create solid remarketing plans. You’ll get to see how AI & Machine Learning can make your ads better.
As we near the end, we’ll get into dynamic ads, Google Analytics, and scripts. We’ll look at tools for studying your competitors and software for making landing pages. And finally, we’ll get you up to speed on the latest Google Ads features. This way, you’re always in the know about the newest trends in Google Ads.
This version should be more readable and easier to understand for a wider audience while still maintaining the necessary depth of information.
Learning outcome
- Gain a comprehensive understanding of Google Ads.
- Learn how to conduct AdWords audits and remarketing strategies.
- Master advanced Google Ads features like automation and AI.
- Get proficient with tools like AdWords Editor and Google Analytics.
- Develop a deep understanding of competitor research tools and landing page software.
Course media
Why should I take this course?
- Acquire skills to leverage Google Ads for business marketing.
- Enhance your career prospects in digital marketing.
- Understand how to effectively audit and strategize AdWords campaigns.
- Develop a skillset to boost your business's online visibility.
- Obtain a certificate to validate your expertise in Google Ads.
Career Path
- Google Ads Specialist
- Digital Marketing Strategist
- Search Engine Marketer
- Digital Marketing Manager
- AdWords Consultant
Requirements
- Basic knowledge of digital marketing.
- Willingness to learn advanced marketing techniques.
- A reliable internet connection for online learning.
Course Curriculum
-
1. Introduction00:02:00
-
2. Introduction to Ad Concepts00:02:00
-
3.Example Ad Concepts00:04:00
-
4. Label Setup00:04:00
-
5. Reporting on Ad Concepts00:08:00
-
6. Understanding the usefulness of this report00:03:00
-
7.Linking Google Ads with Search Console00:04:00
-
8.Excel Report Setup & Pivot00:04:00
-
9.Identifying Google Ads & SEO Search Term Opportunities00:02:00
-
10.CTR Interaction between SEO & SEM00:06:00
-
11.The theory behind the double campaign00:04:00
-
12.A practical example inside Google Ads00:03:00
-
13.Introduction to Drafts & Experiments00:05:00
-
14.Example experiment Ideas for use00:06:00
-
15.Draft & Experiment Setup00:10:00
-
16.Report Analysis & explanation of symbols00:05:00
-
17. Introduction to the Google Spreedsheet template00:02:00
-
18. Data Inputs00:04:00
-
19. Reading the sheet output00:06:00
-
20. Audit Overview00:02:00
-
21. Auditing the Account Structure00:08:00
-
22. Campaign Settings00:04:00
-
23. Auditing on the AdGroup Level00:10:00
-
24. Other Things to look for in an Audit00:08:00
-
25. Why Remarketing Works00:03:00
-
26.GDN Remarketing00:06:00
-
27.Remarketing Lists for Search Ads (RLSA) & IF Statements00:04:00
-
28. Customer Match (Email Retargeting)00:01:00
-
29. Dynamic Remarketing00:04:00
-
30. Lookalike Audiences00:02:00
-
31. GDN Banner Sizes & Other Things to Consider00:03:00
-
32. Audience List Sharing00:14:00
-
33. Remarketing with Events00:06:00
-
34.What is AI & ML00:06:00
-
35. Auto Rotate for Budgets & Ads00:03:00
-
36.Dynamic Search Ads00:03:00
-
37.Smart Bidding Strategies00:07:00
-
38.Lookalike Audiences00:02:00
-
39.Data Driven Attribution Models00:03:00
-
40.Introduction to Ad Customisers00:04:00
-
41. Advantages & Example Uses00:05:00
-
42.Setting up the Business Data Feed00:09:00
-
43.Best Practice for Ads00:03:00
-
44. The Advantages of linking AdWords with GA00:04:00
-
45. Linking GA & AdWords00:02:00
-
46. AdWords Reports in GA00:01:00
-
47. GA Conversion Tracking & Goal Setup00:07:00
-
48. Remarketing Segments in GA00:13:00
-
49. Attribution Models in Google Analytics00:07:00
-
50. Introduction to AdWords Scripts00:04:00
-
51. 404 Link Checker Script00:07:00
-
52. Experiment Results Script00:07:00
-
53. Google Ads Audit Script00:06:00
-
54. Introduction and advantages of AdWords Editor over the online interface00:04:00
-
55. Example Uses for AdWords Editor00:04:00
-
56.AdWords Editor – what you can’t do00:02:00
-
57.Auction Insights displayed graphically00:17:00
-
58.3rd Party Competitor Research Tools -SEMrush00:16:00
-
59.Why Use Landing Page Software00:06:00
-
60.Unbounce Walk-through00:08:00
-
61. Tracking integration for landing pages00:09:00
-
62.Ad Variations00:06:00
-
63.Search Responsive Ads00:05:00
-
64. Life Events Audiences00:04:00
-
65. Custom Intent Audiences00:04:00
14-Day Money-Back Guarantee
-
Duration:5 hours, 47 minutes
-
Access:1 Year
-
Units:65
Want to get everything for £149
Take Lifetime Pack