Welcome to our high-quality Advanced Google Ads / AdWords Training! This course is made for all – from newbies to pro marketers. You’re going to master Google Ads in this course.
First up, we’re exploring Ad concepts. You’ll see how paid Google Ads and organic search results play together. You’ll learn from the Paid and Organic Interaction Report. Next, we’ll dive into Geolocal Campaigns. These are ads aimed at folks based on where they are. You’ll learn a two-campaign method for the best results.
Next, we’re checking out experiments in Google Ads. You’ll learn to set budgets for lots of ad accounts automatically. We’ll also look at how to check AdWords and create solid remarketing plans. You’ll get to see how AI & Machine Learning can make your ads better.
As we near the end, we’ll get into dynamic ads, Google Analytics, and scripts. We’ll look at tools for studying your competitors and software for making landing pages. And finally, we’ll get you up to speed on the latest Google Ads features. This way, you’re always in the know about the newest trends in Google Ads.
This version should be more readable and easier to understand for a wider audience while still maintaining the necessary depth of information.
Learning outcome
Gain a comprehensive understanding of Google Ads.
Learn how to conduct AdWords audits and remarketing strategies.
Master advanced Google Ads features like automation and AI.
Get proficient with tools like AdWords Editor and Google Analytics.
Develop a deep understanding of competitor research tools and landing page software.
Acquire skills to leverage Google Ads for business marketing.
Enhance your career prospects in digital marketing.
Understand how to effectively audit and strategize AdWords campaigns.
Develop a skillset to boost your business's online visibility.
Obtain a certificate to validate your expertise in Google Ads.
Career Path
Google Ads Specialist
Digital Marketing Strategist
Search Engine Marketer
Digital Marketing Manager
AdWords Consultant
Requirements
Basic knowledge of digital marketing.
Willingness to learn advanced marketing techniques.
A reliable internet connection for online learning.
Course Curriculum
Course Curriculum
Introduction
1. Introduction
00:02:00
Testing to Ad Concepts
2. Introduction to Ad Concepts
00:02:00
3.Example Ad Concepts
00:04:00
4. Label Setup
00:04:00
5. Reporting on Ad Concepts
00:08:00
Google Ads Paid % Organic Interaction Report
6. Understanding the usefulness of this report
00:03:00
7.Linking Google Ads with Search Console
00:04:00
8.Excel Report Setup & Pivot
00:04:00
9.Identifying Google Ads & SEO Search Term Opportunities
00:02:00
10.CTR Interaction between SEO & SEM
00:06:00
Geolocal Campaigns - Double Campaign Structure
11.The theory behind the double campaign
00:04:00
12.A practical example inside Google Ads
00:03:00
Google Ads Campaign - Experiments (Drafts & Experiments)
13.Introduction to Drafts & Experiments
00:05:00
14.Example experiment Ideas for use
00:06:00
15.Draft & Experiment Setup
00:10:00
16.Report Analysis & explanation of symbols
00:05:00
Automate Budgeting for Multiple Ad Accounts
17. Introduction to the Google Spreedsheet template
00:02:00
18. Data Inputs
00:04:00
19. Reading the sheet output
00:06:00
AdWords Audit
20. Audit Overview
00:02:00
21. Auditing the Account Structure
00:08:00
22. Campaign Settings
00:04:00
23. Auditing on the AdGroup Level
00:10:00
24. Other Things to look for in an Audit
00:08:00
Remarketing Strategy & Implementation
25. Why Remarketing Works
00:03:00
26.GDN Remarketing
00:06:00
27.Remarketing Lists for Search Ads (RLSA) & IF Statements
00:04:00
28. Customer Match (Email Retargeting)
00:01:00
29. Dynamic Remarketing
00:04:00
30. Lookalike Audiences
00:02:00
31. GDN Banner Sizes & Other Things to Consider
00:03:00
32. Audience List Sharing
00:14:00
33. Remarketing with Events
00:06:00
Artificial Intelligence & Machine Learning
34.What is AI & ML
00:06:00
35. Auto Rotate for Budgets & Ads
00:03:00
36.Dynamic Search Ads
00:03:00
37.Smart Bidding Strategies
00:07:00
38.Lookalike Audiences
00:02:00
39.Data Driven Attribution Models
00:03:00
Dynamic Ad Customisers
40.Introduction to Ad Customisers
00:04:00
41. Advantages & Example Uses
00:05:00
42.Setting up the Business Data Feed
00:09:00
43.Best Practice for Ads
00:03:00
Google Analytics for Google Ads
44. The Advantages of linking AdWords with GA
00:04:00
45. Linking GA & AdWords
00:02:00
46. AdWords Reports in GA
00:01:00
47. GA Conversion Tracking & Goal Setup
00:07:00
48. Remarketing Segments in GA
00:13:00
49. Attribution Models in Google Analytics
00:07:00
Using Scripts
50. Introduction to AdWords Scripts
00:04:00
51. 404 Link Checker Script
00:07:00
52. Experiment Results Script
00:07:00
53. Google Ads Audit Script
00:06:00
AdWords Editor
54. Introduction and advantages of AdWords Editor over the online interface
00:04:00
55. Example Uses for AdWords Editor
00:04:00
56.AdWords Editor – what you can’t do
00:02:00
Competitor Research Tools
57.Auction Insights displayed graphically
00:17:00
58.3rd Party Competitor Research Tools -SEMrush
00:16:00
Landing Page Software
59.Why Use Landing Page Software
00:06:00
60.Unbounce Walk-through
00:08:00
61. Tracking integration for landing pages
00:09:00
New Features in 2018/19
62.Ad Variations
00:06:00
63.Search Responsive Ads
00:05:00
64. Life Events Audiences
00:04:00
65. Custom Intent Audiences
00:04:00
Don't just take our word for it
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